Brand Manager Resume Template: Example & Writing Tips

What Is a Brand Manager?

A brand manager is an individual responsible for overseeing a company’s brand or product, including its development, promotion, and maintenance. They are very important in figuring out and putting in place the brand’s identity, message, and market position. Their main objective is to ensure the brand is well-liked by the target market and stands out from competing brands.

What Does a Brand Manager Do?

The role of a Brand Manager involves various tasks and responsibilities, including:

• Brand Strategy: Creating a thorough brand strategy that is in line with the company’s marketing and business goals. This includes defining the brand’s unique value proposition, target audience, and positioning in the market.
• Market Research: Conducting market research to understand consumer behaviors, preferences, and trends. This helps in identifying opportunities and potential challenges in the market.
• Competitive Analysis: Monitoring and analyzing the activities of competitors to identify their strengths and weaknesses. This allows the Brand Manager to differentiate their brand and stay ahead in the market.
• Product Development: Working closely with product development teams to ensure that new products or services are in line with the brand’s image and cater to the needs of the target audience.
• Marketing Campaigns: Creating and executing marketing campaigns that effectively communicate the brand’s message and values. This includes managing advertising, promotions, and other communication channels.
• Brand Identity: Keeping and improving the brand’s visual identity, which includes logos, colors, typography, and other design elements, so that the brand is always shown in the same way.
• Brand Guidelines: Developing brand guidelines to provide a clear framework for internal and external stakeholders on correctly using and communicating the brand identity.
• Public Relations: Collaborating with the public relations team to effectively handle brand-related media coverage and crisis management.
• Budget Management: Managing the brand’s marketing budget efficiently to maximize the impact of marketing initiatives.
• Monitoring Performance: Analyzing the performance of marketing campaigns and brand initiatives to measure their effectiveness and ROI.
• Collaboration: Working closely with other departments in the company, like sales, product management, and creative teams, to ensure the brand strategy is consistent.
• Brand Advocacy: Becoming an advocate for the brand and fostering a deep understanding of its values and attributes among all employees.
• Brand Extensions: Exploring opportunities for brand extensions and partnerships to expand the brand’s reach and relevance.

Brand Managers play a crucial role in shaping how consumers perceive a company and can significantly impact its success in the market. They must be creative, analytical, and skilled in strategic thinking and execution to excel in their role.

Choosing the Best Resume Format for Brand Managers

When crafting a resume for a brand manager position, choosing a format that highlights your skills, experiences, and achievements most effectively is essential. Having a well-organized resume can grab the interest of prospective employers and enhance your likelihood of securing an interview. Here are some tips for selecting the best resume format for brand managers:

Reverse Chronological Format:

The reverse chronological format is the most commonly used and preferred format for brand managers. It emphasizes your work history in reverse order, starting with your most recent position and working backward. This format is ideal if you have a solid work history and want to showcase career progression and relevant experiences.

Functional Format (Skills-Based):

The functional format focuses on highlighting your skills and accomplishments rather than emphasizing a chronological work history. This format is beneficial if you are changing industries, have gaps in your employment, or want to draw attention to specific skills that align with the brand management role.

Combination Format:

As the name suggests, the combination format blends the reverse chronological and functional formats. It lets you showcase your skills and accomplishments upfront while providing a chronological work history. This format can work well for brand managers who want to emphasize their skills and show steady career growth.

Visual Infographic Format:

For those in creative fields like brand management, a visual infographic format can be eye-catching and demonstrate your design skills. However, exercise caution with this format, as some Applicant Tracking Systems (ATS) may have difficulty parsing the information.

Create a Professional Brand Manager Resume Header

To create a professional brand manager’s resume header, follow these guidelines:

• Contact Information: Include your name, occupation, address, phone number, and email at the top of your resume. You can also add a LinkedIn profile or other professional website that showcases your achievements.
• Design: Use clean, crisp writing and an eye-catching design to exude competence and professionalism. Maintain a good balance of white space to text and stick with 1-2 font styles throughout your resume.

Here is an example of a professional brand manager’s resume header:

• • John Smith
  • Brand Manager
  • 123 Main Street, City, State, ZIP
  • Phone: (222) 555-5555
  • Email: johndoe@email.com
  • LinkedIn: linkedin.com/in/johndoe

Write a Brand manager’s Resume Objective or Summary

A brand manager’s resume objective or summary is an important part of the resume that gives the hiring manager an initial insight into your qualifications and experience. It should focus on the value you can bring to the company, such as increasing brand awareness and driving market growth. Here are some tips for crafting a strong brand manager resume objective or summary:

• Choose the Best Format: Start your resume with a profile summary, either a resume summary or a resume objective. A professional resume summary suits candidates with more than 2 years of brand management experience and highlights key achievements and previous experience. On the other hand, a resume objective is a good choice for entry-level or career-changing candidates, as it emphasizes career goals and aspirations.
• Highlight Relevant Skills: Emphasize skills important for a brand manager, such as creativity, business acumen, great organization, and communication skills. Tailor your objective or summary to match the skills listed in the job ads to demonstrate a good fit.
• Show Results and Accomplishments: Mention any specific accomplishments or successes you have achieved in your previous roles, such as driving market growth, increasing brand awareness, or improving profitability. Quantify your achievements whenever possible to provide concrete evidence of your capabilities.
• Think Strategically: Consider what employers are looking for and how your background fits their needs. Craft your objective or summary statement to align with the company’s goals and values, showcasing how you can contribute to their success.

Example: 

“Results-driven brand manager with 5+ years of experience in developing and executing successful brand strategies. Proven track record of increasing brand awareness, driving market growth, and improving profitability. Skilled in creative problem-solving, vendor/agency coordination, and client relationship management. Strong analytical and reporting skills, with expertise in data analysis and performance optimization. Passionate about building and promoting brand identity to create positive impressions and boost sales. I am currently looking for a chance to utilize my skills and expertise to assist in the growth and prosperity of a thriving company.”

Highlight Your Brand Manager Skills

When listing these skills on your resume, consider the following tips:

• Create a dedicated “Skills” section to list your key skills prominently.
• Tailor your skills to match the specific requirements mentioned in the job description.
• Provide concrete examples or achievements demonstrating how you have applied these skills in your previous roles.
• Use action verbs and quantify your accomplishments to make your skills more impactful.

You can include hard and soft skills to highlight your brand manager skills on your resume. Here is a breakdown of the skills you can emphasize:

Hard Skills:

• Brand Management: Showcase your expertise in managing and developing brands.
• Marketing Strategy: Highlight your ability to create effective marketing strategies.
• Market Research: Demonstrate your proficiency in conducting market research to gather insights and make informed decisions.
• Digital Marketing: Highlight your knowledge of digital marketing techniques and platforms.
• Data Analysis: Showcase your ability to analyze and use data to drive marketing decisions.
• Fast-Moving Consumer Goods (FMCG): If you have experience in the FMCG industry, mention it to highlight your familiarity with this sector.

Soft Skills:

• Creativity: Emphasize your ability to think creatively and come up with innovative ideas.
• Communication Skills: Highlight your strong verbal and written communication skills, as brand managers often need to collaborate with various stakeholders.
• Adaptability: Showcase your ability to adapt to changing market trends and consumer preferences.
• Problem-Solving: Demonstrate your skills in identifying and solving marketing challenges.
• Collaboration: Highlight your ability to work effectively with cross-functional teams and external partners.

Add Your Work Experience to the Brand Manager’s Resume

To add your work experience to a brand manager’s resume, follow these steps:

• Start with your most recent job and work backward. List the job title, company name, location, and dates of employment for each position you held.
• For each job, include a summary of your responsibilities and accomplishments. Use bullet points to make it easy to read. Be sure to highlight any relevant experience demonstrating your brand manager skills.
• Use action verbs to describe your accomplishments. For example, instead of saying “I managed social media accounts,” you could say, “Developed and executed social media campaigns that increased engagement by 50%.”
• Quantify your accomplishments whenever possible. For example, instead of saying “Sales increased,” you could say “Sales increased by 20% in Q3 2022.”
• Use the same format for each job to make it easy to read and compare. Use a consistent font and formatting throughout the resume.

Here is an example of how to add work experience to a brand manager’s resume:

• Brand Manager
• ABC Company, Anytown, USA
• January 2019 – Present
• • Led the development and execution of brand strategy, resulting in a 15% increase in sales revenue.
  • Conducted market research and analyzed sales data to identify opportunities for growth and expansion.
  • Worked with teams from different departments to create and run marketing campaigns on different channels, such as social media, email, and print.
  • Managed a team of 5 marketing professionals, providing guidance and support to ensure the successful execution of marketing initiatives.
  • Oversaw the design and production of all marketing collateral, including product packaging, brochures, and advertisements.
  • Coordinated with external agencies and vendors to deliver timely marketing materials and services.

Add Your Education Sector to the Brand Manager’s Resume

To add your education sector to a brand manager’s resume, you should follow these steps:

• Create a separate section to highlight your education.
• Include relevant details such as your degree, school name, location, and graduation year.
• Mention any education-related awards or certifications that are relevant to the position you’re applying for.
• If your work experience is less than five years, it is recommended to provide additional details such as your GPA (if it is higher than 3.5), academic achievements, honors, extracurricular activities, and relevant coursework.
• If you have more than five years of experience, keep your education section short and to the point.
• Ensure your entire brand manager resume is full of skills, and you can add a Talent Section to highlight your top three soft skills.

It’s important to note that most brand managers have bachelor’s degrees when they enter the field, and many pursue degrees in Business, Economics, Engineering, or Marketing. Additionally, employers typically seek out candidates with a BA or MBA along with five years of experience. Therefore, it’s crucial to highlight your education and any relevant certifications or awards to stand out from other applicants.

Here’s an example of how to format your education section on a brand manager’s resume:

• • Education
  • MBA, University of California, Los Angeles, CA, 2023
  • BBA, University of Michigan, Ann Arbor, MI, 2018
  • Relevant coursework: Consumer Behavior, Marketing Research, Brand Management
  • Marketing Certification, HubSpot Academy, 2021

Add Other Sections to Your Brand Manager Resume

You can add extra sections to your brand manager resume to boost your personal brand proposition. Here are some sections you can consider adding:

• Language skills: Add a language skills section if you speak multiple languages. This can be especially useful if you are applying for a job that requires communication with clients or customers from different countries.
• Achievements and awards: A section highlighting your achievements and awards can help you stand out from other candidates. This section can include any awards you have received, such as “Brand Manager of the Year,” and any notable achievements, such as increasing sales by a certain percentage.
• Volunteer work: If you have volunteered for organizations or causes, you can add a section highlighting your volunteer work. This can show that you are passionate about giving back to your community and can demonstrate your leadership and organizational skills.
• Interests: Including a section that lists your interests can help you showcase your personality and give the hiring manager a better sense of who you are. This section can include hobbies, sports, or other activities you enjoy outside work.

Remember to format your resume using lists and paragraphs and tailor it to the job you are applying for.

Brand Manager Resume Example

Here is a Brand Manager Resume sample that you will find in this template package:

Attach a Brand Manager Cover Letter

When writing a cover letter for a brand manager position, it is important to make it engaging and highlight your skills and experience. Here are some tips and elements to include:

• Header: Start the letter with your name, address, phone number, and email.
• Greeting: If possible, address the letter to the hiring manager or recruiter by name.
• Intro: Start with a strong opening sentence that grabs the reader’s attention and explains your interest in the position. Mention the company and position you are applying for.
• Body:

1. • In the middle paragraphs, highlight your relevant skills and experience.
   • Use bullet points to make it easy to read and emphasize your accomplishments.
   • Mention how you have contributed to the success of previous companies and how you can bring value to the new company.

• Closing: End the letter with a strong closing sentence reiterating your interest in the position and thanks the reader for considering your application. It would be a good idea to end your communication with a call to action, such as requesting an interview or expressing interest in discussing your qualifications further.
• Signature: Sign off with “Sincerely” or “Best regards” and include your name and contact information.

Remember to proofread your cover letter carefully and tailor it to the specific job and company you are applying to. Use the online resources, such as cover letter examples and templates, to help you get started.

Brand Manager Cover Letter Example

Here is a Brand Manager Cover Letter sample that you will find in this template package:

FAQs

What is the ideal length of a Brand Manager’s resume?

A typical Brand Manager’s resume should ideally be one to two pages long. Keep it concise and highlight the most relevant and impactful experiences, achievements, and skills.

What are the essential sections to include in a Brand Manager’s resume?

Important sections to include are:

• Contact Information
• Resume Summary/Objective
• Work Experience (highlighting brand management roles and responsibilities)
• Education
• Skills (both hard skills like market analysis and soft skills like leadership)
• Achievements and Accomplishments
• Certifications or relevant courses (if applicable)

How should I tailor my Brand Manager resume for a specific industry or company?

Research the industry and company you’re applying to. Emphasize relevant brand management skills and experiences that align with their needs and values. Customize your resume and job descriptions to showcase how you can contribute to their brand goals.

Should I include references on my Brand Manager’s resume?

It’s generally optional to include references on your resume. Save that valuable space for highlighting your qualifications. If an employer wants references, they will usually request them separately.

Should I include a cover letter with my Brand Manager resume?

Yes, a well-written cover letter is recommended. It allows you to personalize your application, explain why you are a great fit for the role, and showcase your passion for the brand you’re applying to work for.

Is it essential to use specific keywords on my resume for Applicant Tracking Systems (ATS)?

Yes, using relevant keywords from the job description can increase the chances of your resume getting past ATS, as many employers use this technology to filter applications. However, avoid overstuffing your resume with keywords and ensure they are naturally incorporated.

Is it necessary to include a professional summary even if I am an experienced Brand Manager?

A professional summary can provide a quick snapshot of your expertise and brand management successes. It helps the hiring manager grasp your qualifications right away.

INCLUDES:

• Cover Letter Template (can also be used as a thank you letter)
• Microsoft Word (.docx) files
• Apple Pages (.pages) files
• Photoshop (PSD) Files
• Illustrator (EPS) Files
• Detailed Instructions file
• A4 Paper Size Included
• Links to free fonts used
• 24/7 hours Fast and friendly customer service