As a digital marketer, you most likely have incredible accomplishments to your credit. :
You’ve Google-ranked web pages. managed Google Ads ads successfully and with a profit.
I oversaw Facebook ad campaigns that cost 4-5 figures.
… And yet, until you properly position them in your digital marketing CV, none of those accomplishments will help you land your ideal job.But don’t worry—we’ve got you covered! We’ll provide you all the information you need to polish your resume in this manual (AND give you a digital marketing resume example to inspire you).
We’ll discuss the following topics:
8 Steps to Writing a Strong Digital Marketing Resume
Template for Free Digital Marketing Resume (You Can Plug & Play)
15 Resume Tip Examples for Digital Marketers
So let’s start right now!
Compelling Digital Marketing Resume Example [For 2022]
Digital Marketing Resume Example 01
Really impressive, no? Here are all the things this sample of a resume for digital marketing gets right:
- Follows the reverse-chronological format.This format is the most widely used and unquestionably the safest one.
- Lists contact details right.Included are an email address, a phone number, a physical address, and a LinkedIn URL. The recruiter will be “wowed” by the candidate’s own blog, which is also included.
- Grabs the hiring manager’s attention straight away with a resume summary.The recruiter can know that the applicant is a digital marketing expert with the necessary level of experience with only one quick scan.
- Focuses more on achievements than responsibilities.This makes the applicant stand out from other digital marketing experts. Anyone can claim to have used Google Ads, but not everyone has managed accounts with 4-figure monthly expenditures.
- Uses bullet points.The above sample of a resume for digital marketing makes use of bullets to present information in a simple to understand manner.
- Lists relevant skills.In-demand marketing abilities like Google Ads, SEO, and others are listed on the sample resume for a digital marketing specialist.
- Takes advantage of optional sections.Additional sections like “Projects” and “Certifications” are included on the aforementioned sample resume for digital marketing.
How to Write a Convincing Digital Marketing Resume in 8 Steps
Awed by the preceding illustration of digital marketing?
Fantastic! It’s now time to make yours!
We’ll lead you through the stages necessary to write an impressive digital marketing resume in this part, beginning with:
#1. Format Your Digital Marketing Resume Right
There are 3 typical resume formats:
The reverse-chronological order is the most widely used of the three. It’s likely that every hiring manager will be familiar with this resume style, whether you’re based in NYC or Tokyo.
Although the other two forms have their advantages as well, chronological order is the best bet.
Once you’ve selected a format, you can begin developing the resume’s design and layout. What that entails is as follows:
- Your resume should not exceed one page. We advise you to adhere to the one-page rule, which is the norm for resumes. Only if you’re a very seasoned professional or seeking for a position in academics is it acceptable to use a longer resume.
- To identify particular sections, use the section headers.
- Choose the proper font. Nobody will take your digital marketing resume seriously if it is written in Comic Sans. Choose a resume typeface that is more traditional, such as Roboto, Ubuntu, etc.
- For the body of the text on your resume, choose 11 to 12 point font size (excluding the section headers).
Use a Digital Marketing Resume Template (And Skip the Formatting Hassle)
Let’s face it, as a professional in digital marketing, you have much more important things to do than to spend hours on the design of your CV.
Want to avoid all that trouble?
Simply select a template, enter your material, and you’re ready to go!
And the cherry on top?
Compared to the traditional black-and-white resume, our templates appear far better:
#2. Add Your Contact Information (Avoid Typos!)
It’s time to work on your resume’s contents when your layout and formatting are complete (or if you decided to take the simple route and use a template).
So let’s start with the portion with the contacts.
Although this is arguably the easiest portion of your resume to get correctly, it is certainly crucial.
Even if you have the most spectacular employment history imaginable, it won’t matter if the recruiter can’t get in touch with you because your phone number is incorrect.
Fill out the following details in this section (and verify them twice):
- Name and surname.
- Professional title.Verify that it corresponds to the one described in the job description. For instance, if the role is “SEO Expert,” utilize that title rather than “Digital Marketer.”
- Phone number
- Email address. Address for email. But make sure it’s done professionally. Example: Johnd@gmail.com
- Location.The recruiter does not need to know your address; your city and country will do.
- (Optional) LinkedIn URL. You can add a URL if your LinkedIn is current.
- (Optional) Website. Do you write blogs regarding online advertising? Perhaps you even have a personal website where you promote your services as a freelancer. Make the recruiting manager impressed by including a URL!
And here is how it would appear on a resume:
Digital Marketing Expert
New York, NY
#3. Write a Powerful Resume Summary or Objective
The hiring manager will glance over your digital marketing CV for the first time in about 6-7 seconds to determine whether you are a qualified applicant.
Your CV should demonstrate the following to the recruiter in those few seconds:
- Yes, you are an expert in digital marketing.
- For the position, your years of experience are sufficient.
- You possess the necessary abilities or accomplishments for the job.
How then can you bring that about?
Obviously, by employing a resume summary!
In a nutshell, a resume summary is a 2-4 sentence “summary” of your professional experience. It helps introduce your resume in a compelling manner and gives a basic idea of your professional level.
Here is an example of a strong digital marketing resume summary:
Digital Marketing Resume Summary
7-year veteran in content marketing and SEO implementation. Digital marketing specialist. helped Finance Blog reach 6-digit organic monthly traffic within three years. seasoned in overseeing independent authors and link builders. competent in copywriting, editing, Google Analytics, and Google Search Console.
The aforementioned sample includes all the information a recruiter needs to determine an applicant’s suitability for the position, including their job title, years of experience, a noteworthy accomplishment, and top abilities.
Pro Tips: Use a resume goal in place of a cover letter if you’re applying for an entry-level position in digital marketing. To find out how to write one, read our article!
#4. Create an Achievements-Oriented Work Experience Section
The work experience area on your resume is, arguably, the most crucial component if you’re a digital marketing specialist.
Everything else is secondary when applying for a marketing position; what matters most are your prior experiences and accomplishments.
So how do you write a section about work experience that is effective?
First, format the section as follows:
- Make the heading for the section “Work Experience”
- List your most recent or present employment first, then move backward in time from there.
- Include your professional title, the name of your employer, the dates you worked there, and three to five of your duties or accomplishments for each entry.
- Older roles may have less than three tasks or accomplishments because they weren’t as significant.
However, simply listing your employment history is insufficient.
The recruiter needs to choose you over other digital marketing experts based on your work experience part. Here’s how to go about it:
- Stick to achievements over responsibilities.The recruiter is aware of your duties as an online marketer, but they are more interested in learning about how you performed exceptionally well in the position.
- Quantify your achievements. The hiring manager won’t learn much if you simply state that you were “Charged with operating Google Ads.” They are interested in learning how much of a budget you handled, how many accounts you handled at once, what type of ROAS you generated, and how long you worked on each account.
- Use Laszlo Bock’s formula. Do you find it difficult to put a number on your accomplishments? the following formula: By performing [Z], I achieved [X] as measured by [Y].
The following is an example of a strong accomplishment for a resume:
- grew the company website’s organic traffic from 0 to 5000 monthly visitors over a two-year period by posting 15 articles and constructing 20+ links each month.
In the first illustration, the outcomes, duration, and actions are mentioned. As a result, the hiring manager can see right away how skilled you are.
On the other hand, the second example is as hazy as they come. There is no way for the recruiter to tell if the applicant is a true rock star.
#5. Mention Your Education (In Brief)
Your school history may not be as important for a digital marketer, but you still need to list it on your CV.
Initially, format the section as follows:
- Add the most recent degree on the top. Include the title of the degree, the name of the college or university you attended, the number of years you were there, and your major.
- If you hold a second degree (for instance, an M.A. and a B.A. ), list it after the first using the same format.
- If you have a B.A. or any other kind of higher education, feel free to skip high school.
This is how it would seem on a CV for digital marketing:
B.A. in Marketing
08/2013 – 05/2017
In your education entries, you can also list the (relevant) courses you’ve done if you’re a recent graduate asking for an entry-level position.
M.B.A in Business Administration
New york University
08/2016 – 05/2020
Digital Marketing 101
#6. Include In-Demand Digital Marketing Skills
Adding the appropriate abilities is the next stage in refining your digital marketing CV.
By “appropriate skills,” we mean abilities pertinent to the position, not all of your knowledge.
Focus on the following highly in-demand skills:
15+ Most In-Demand Digital Marketing Skills
- Digital Marketing
- Google Ads
- Tag Manager
- Content Marketing
- Email Marketing
- Facebook Ads
- Social Media Marketing
- Data Analysis
- Conversion Rate Optimization
- Influencer Marketing
- Instagram Marketing
#7. Still Got Some Space? Add These Optional Resume Sections
Here are some extra parts you can include to your resume if you still have room (which is likely the case if you’re a student seeking for entry-level roles):
- Projects. Consider any internet endeavour you’ve attempted on your own. Starting a drop-shipping company, an online store, an SEO-focused blog, etc. are a few examples.
- Certifications. Numerous pertinent certificates are available to support your skill set as a digital marketer. Such certifications are available through Facebook Blueprint, HubSpot Academy, and Google Digital Garage.
- Interests & Hobbies. A section on your hobbies and interests will help you connect with the interviewer and demonstrate who you are as a person in addition to a professional, even though it won’t necessarily land you the job.
Here is an example of how these parts may appear on your resume:
- Sarah’s Resumeinventor Store
2017 – Present
- Created my own Resumeinventor store selling handmade Resume Template.
- Used Etsy SEO to rank my products page #1 on several keywords.
- Drove over 20 sales per month, totalling 500 USD plus revenue per month.
- Google 360 Certification, 2019
- Milchip Social Media Certification, 2016
Hobbies & Interests
- Creative Writing
- Fantasy Literature
#8. Make Sure Your Digital Marketing Cover Letter Is as Impressive as Your Resume
Your digital marketing CV ought to be quite compelling by this time.
You still have work to do since you also need to write a cover letter for digital marketing that is equally as strong as your resume.
Following are some pointers for doing that:
- Identify the recruiting manager by name and position in the opening sentence of the cover letter. You might use the traditional “dear Sir/Madam” salutation, but you want to stand out, not blend in, don’t you?
- In your cover letter introduction, make a good first impression by listing your most crucial qualifications, such as years of experience, greatest accomplishments, and best skills.
- Give extra context to the experiences and accomplishments described in your CV in the body of your cover letter.
- The cover letter should be concluded with a compelling call to action.
Our blog post is a digital marketing resume example. The resume example will help you in creating a digital marketing resume that stands out and gets you the job you want. It is important that you include skills that are relevant to the position you are applying for. The resume should include a professional looking layout and be easy to read.
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